How are Helix Personas different to the Roy Morgan Values Segments?
Updated: 07/01/2019
Article #: 224
There are 10 Roy Morgan Values Segments (see HERE for more information) compared to 54 Helix Personas. The Roy Morgan Values Segments are a critical component in the building of Helix Personas as they provide Helix Personas with the 6 key dimensions that drive consumer behaviour.
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